In the past, consumers were largely a passive audience. This tradition stretched from the early days of mass communication. At that time, radio presenters were considered as absolute authorities. Later, TV anchors held the same power over their viewers. It was assumed that to be on the news, you had to be more educated and […]
3 INBOUND MARKETING TOOLS TO USE BEFORE CHRISTMAS If you’ve spent any time in the online marketing sphere, you’ve heard the term ‘inbound marketing’. It is the practice of attracting potential customers by helping them and giving them useful free information. It builds trust that – over time – can convert into sales. Inbound marketing […]
What is content marketing and why does it work? The purpose of most of the interesting stuff we find online is not just for our entertainment or enlightenment. Clever infographics, laugh-out-loud memes, must-share videos and thought-provoking articles are placed within easy reach, in order to stimulate interest in someone’s products or services. This strategic marketing […]
There are literally millions of websites on the Internet. In this jungle, how do you make sure that your customers can find you? Even though you are using pay per click advertising (PPC) and working on your brand with social media, you shouldn’t discount the power of search engine optimisation (SEO). Get seen first with […]
Having an online presence is becoming more and more important in today’s business world. Customers expect to be able to find information about your business or product any time of day or night. Even if they don’t intend to purchase immediately, the modern consumer will research the options available. A website has become a necessity […]
So you keep hearing the term marketing automation software. You’ve even been known to drop it into conversations around the weekly mass family dinner table gatherings or down at the pub between games. But how shrewd and slick are you with your responses when Aunt Eileen, or your buddie’s girlfriend ask you, “Marketing automation software, […]
So you’ve figured out that you need to get your company’s marketing automation software sorted out and you’ve got a couple of ideas that you’ve been playing around with. But it’s always helpful to ensure that anything you put into place with regards your inbound marketing is slick and effective, otherwise you’re most probably wasting […]
If you are trying to bring your business into the 21st century by using marketing automation software in South Africa you are not alone. Many forward thinking businesses have decided to automate their content marketing by using new software, but this is no quick fix, you must have a good understanding of how to use […]
Have you heard of vlogging? We’re talking about video blogging, the next step in the content marketing evolution. Powered by the second biggest search engine in the world, YouTube vlogging takes blogging – and your internet marketing — to the next level. Content Marketing Gets Graphic If you’re one of those SME business owners […]
Content marketing is easy. All you have to do is put something interesting together: throw some great sounding words into a colourful infographic, and you’ll be going viral in no time. How hard can it be? But before you decide to drop your print and radio advertising, and to tack content marketing onto one of […]
