As a business, you know everything about your products and services. Unfortunately, you don’t always know how to talk to your prospective customers. You may be so proud of your brand that when you try to engage potential buyers, they feel attacked. It isn’t enough to have a superior offering, stylish package, or friendly pricing. […]
The usual form of marketing doesn’t work as well as it used to. On TV and radio – or rather – podcasts, we wait for the commercial breaks so that we can flip channels, change stations, or dash to the bathroom. Online, we use ad blockers to avoid pop-ups, and even when they sneak past, […]
Have you considered the use of a chatbot to further your customer relations or sales process? The growth of smartphones has prompted an even higher demand for instant communication between customer and company. Chatbots are the innovative new way to facilitate this demand. What exactly is a chatbot? A chatbot is a computer program that […]
CRM (customer relationship management) is an approach to manage a company’s interactions with current and potential customers that is essential for customer retention and driving sales growth. Marketing automation software is designed to automate marketing processes such as campaign management, lead generation, lead nurturing and social media management. Integrating your CRM and marketing automation systems […]
The first and most important step in online marketing is building and launching a website. A website is an online business card that holds all of the relevant information regarding your services and products. It can be shared, pointed to and recommended to any interested individual who might turn into a customer further down the […]
A strong online presence is essential for a thriving marketing campaign. This strong presence can be achieved in a variety of ways, but the most effective and fast way is through an AdWords campaign. AdWords is a system from Google, which provides a very easy way for businesses to market and advertise their services and […]
Marketing is both an art and a science, and in this age of online advertising, it seems more complicated than ever. Anyone you ask about web-based promotions will probably mention three letters: S-E-O. But if you’re unfamiliar with this acronym, their explanation will only dig you deeper into ignorance. They will throw around terms like […]
Another year, another leap in online marketing. We’ve seen the online marketing landscape change drastically over the years. With constantly evolving search engine algorithms, new analytics and data gathering tools, social media platforms, and advertising options, each year brings new and improved methods of drawing in and converting customers. Let’s see what 2018 has in […]
Modern marketing channels have evolved over time. However, the techniques have remained the same. Consumers still require products and services. But today’s customer is far more discerning and has a much wider range to choose from. It is now the marketer’s job to distinguish their brand in a sea of similar service offerings. Multichannel and […]
Advertising has come a long way since the days of commercials and radio spots. While they still have a role to play, marketing has largely been eclipsed by online advertising. Social media and search engine marketing has a wider reach than traditional forms of advertising. Web ads can communicate with consumers in a way that […]