Marketing Automation Software – Why Do You Need It?

Marketing Automation

We all know time is money, but in a global online marketplace where nobody sleeps, there really is no time to lose. Your potential customers, and your existing clients — are getting marketing messages from companies just like yours every hour of every day. With a click of their mouse they’re getting friendly with your competitors, inviting them onto their social media feeds and into their inboxes. Can your business keep up with the pace of progress?

You Snooze, You Lose
In a small or medium sized business like yours, there is no practical way to get your team to capture the undivided attention of your target audience. Even if they work 24/7, it’s impossible to create and maintain the type of engaging personal relationships that will keep you top of mind. Luckily, there is marketing automation software to help you nurture leads and stay ahead of the competition.

No Time To Lose
In a nutshell, marketing automation software gives you the power to plan and execute a hard-hitting marketing strategy without employing more staff or increasing your overheads. Sending your marketing message across multiple channels so that recipients receive them when they are most receptive, doesn’t mean burning the midnight oil, your marketing automation software replaces manual operations giving you increased efficacy through better targeting and zero human error.

Does your B2B or B2C business still rely on your reps to manually collect and qualify leads? An automation platform not only manages volumes of web enquiries, it increases the chances of converting visitors to customers. Marketing automation software generates new business opportunities. Sounds like a win, doesn’t it?

Up Your Game
As a South African business looking for an edge, it makes good business sense to use technology to receive, interpret, store and the execute CRM tasks. Most importantly, marketing automation software helps you convert leads into customers. It’s all about growing revenue faster by streamlining workflows. Increased operational efficiency, improved conversions, and reduced marketing costs are all hallmarks of marketing automation software.

Automation software makes inbound marketing simple, giving you better control of your CRM integration. Automate the process of qualifying leads, up-sell without effort, launch email campaigns to targeted prospects, and keep track of it all with reporting and web analytics, this is all possible with inbound marketing. But, does it sound too good to be true? Is marketing automation software a real player in the marketplace? Global business consulting firm, Frost & Sullivan’s recent study projects that revenue from marketing automation software will reach $1.9 billion by 2020. Is it powerful? You decide.