If youre running any business, its very important to have a strong online presence. Online advertising has become a huge must in todays market, increasing both your presence online, and improving your lead generation has become incredibly easy thanks to Google Adwords.
Google Adwords is a system created to help you to market your business and services by using a text advert, which shows up when people search for certain phrases or words which relate to the services that you offer. Your ad will appear as a sponsored link and works by a pay per click system. Pay per click works by bidding for a phrase or word that applies to your service and you can choose exactly how much you want to pay to get your advert clicked.
So now that you have a good understanding of Google Adwords and pay per click, lets have a look at 5 great Google Adwords tips to get your business the best chance of being spotted by potential clients and increase your lead generation!
- Know your goal:
Before you setup your Google Adwords campaign, make sure you know exactly what youre aiming for. Obviously your number one goal is lead generation and to attract new clients, but you need to know exactly what action you want to achieve. Do you want to sell a new product online? Do you want clients to call or email your business for enquiries? Or do you simply want them to visit your website?
- Know your target audience:
Your ad should be target audience friendly. If, for example, you are selling a product to a younger market, keep your tone upbeat and fun. On the other hand, if you are selling to a more corporate market, keep your tone professional yet simple.
- Make use of conversion tracking:
A conversion can be any kind of positive action taken as a result of your campaign, whether it may be a query or a purchase. Making use of conversion tracking allows you to see which keywords and phrases are most popular, is an easy way of generating leads? and keeps you informed as to whether your campaign is working, or if it needs a little tweaking.
- Schedule your ads:
In geek speak, this is known as day parting. It means that you can turn your ads on or off at certain times of the day, such as peak business hours. This is a great way to run a campaign if you are on a pretty tight budget.
- Block your competitors:
This sneaky little trick entails setting up your Google Adwords campaign and blocking your competitors from seeing your ads and what you are bidding on by blocking their IP addresses in your campaign setup.
Google Adwords has made online advertising so much easier, and the amount you pay can result in a higher lead generation than actually purchasing leads directly. If you need some help setting up a great Google Adwords campaign, give Convrt a shout! Email firstname.lastname@example.org or call us on 012 997 2549.