3 INBOUND MARKETING TOOLS TO USE BEFORE CHRISTMAS
If you’ve spent any time in the online marketing sphere, you’ve heard the term ‘inbound marketing’. It is the practice of attracting potential customers by helping them and giving them useful free information. It builds trust that – over time – can convert into sales. Inbound marketing is a long-term strategy. That doesn’t mean you should be discouraged, since it’s never too late to start. Inbound marketing companies can help you out. As the December holidays and festivity approach, marketing companies will use tools to aid in maximising the results of your marketing strategy. Here are three top tools:
Reduce your bounce rate with Unbounce
You may have used a web developer to design and build your website, or you may have signed up for a service like Wix or Square Space. Whichever option you used, it’s possible to tweak specific areas of your website to maximise results. Your landing page is the first thing potential customers see, and if it doesn’t impress, they will navigate away and may never return. Unbounce can be used to automatically boost your landing page and increase retention. Unbounce is user-driven so even non-coders can use it.
Shine the light on e-books
Offering free e-books and study guides is a pillar of inbound marketing. And these days, it’s not enough to just type some words on PowerPoint and ‘save as PDF’. Instead, Beacon can be used to design attractive, useful products. It has versatile templates that include fonts, designs, and layouts, as well as an easy import tool. Just add content. Inbound marketing brings your prospects in, but you need additional tools to hold their attention. Surveys and forms are a good way to do this. They prompt readers to give you their contact details, and you can use these details to soft-sell, pitch, and convert. Don’t rely on standard web forms. Jotform can be used to design and embed attractive ones that will catch the eye and persuade users to fill them in. Contact Convrt for a leading inbound marketing company or visit their blog for advice and news about marketing.