Inbound Or Outbound: Is Your Marketing A Two-Way Street?

In a fast-paced, cyber-focused world, inbound marketing is taking the lead. It’s all about engagement, sharing and participation: how can traditional marketing methods compete? The essence of successful marketing hasn’t changed. It’s about getting more (quality) leads because the more leads you have, the higher your potential to convert these into sales, right?  But, with the advent of marketing software, a South African company like yours can get these all-important leads in a new and efficient way … and get ahead of those companies still using only traditional, outbound marketing techniques.

Inbound Marketing vs Outbound Marketing

Inbound marketing is the modern, effective way to generate those all-important leads. The premise is simple: the consumer comes to you rather than you going to the customer. Reach out to the consumer in fun and innovative ways, and they’ll be flocking to your website, and bringing their cyber friends along with them. And here’s the kicker: it’s a lot cheaper to run an inbound marketing campaign than an outbound one, and you’ll be attracting younger consumers.

With marketing budgets being squeezed it’s important to use your money wisely. Outbound marketing has been used for decades, but is it working now? Taking adverts on television, radio or a newspaper is expensive and less effective than web-based marketing – in fact studies show that 86% of people don’t even watch TV adverts — be honest: do you or do you switch over to something more interesting?  —  but everyone shares videos that they find interesting.  Over 6 billion hours of video are watched each month on YouTube!

How To Be Successful At Inbound Marketing

Inbound marketing is based around innovative uses of the internet and social media. When you have interesting blogs or podcasts, people aren’t only going to listen to them, and then visit your site, they’re going to share with their friends as well. The advantage of this is that your target consumer knows exactly who would be interested in your service or product, and so they’re doing the hard work of telling others for you. The secret to content marketing success is to make your presence on the web interesting. Have a visible presence on Facebook and Twitter, update blogs regularly, and above all make your content interesting. Remember, fun leads to funds!

Marketing Automation Software In South Africa

The use of marketing automation software in South Africa is transforming content marketing, and making it easier than ever. This software monitors your presence on the internet, and collates information on who is viewing it and how they respond to it. In this way, you can ensure that your marketing is focused, relevant and cost-effective. Marketing can still be a two way street, but if you put the emphasis on inbound marketing, you’ll be going in the right direction.