A strong online presence is essential for a thriving marketing campaign. This strong presence can be achieved in a variety of ways, but the most effective and fast way is through an AdWords campaign. AdWords is a system from Google, which provides a very easy way for businesses to market and advertise their services and products. If you are running an AdWords campaign, you will target certain phrases, and when users search for those phrases in Google, your website will appear as a sponsored link.
How to be effective when using AdWords
Google AdWords is a pay-per-click (PPC) service, which means that you are charged whenever someone clicks on your website’s link. In order to have a high ROI, there are certain rules that need to be followed. Otherwise, an unfocused campaign will bring in users that are not actually interested in purchasing from you. To start, you want to have a clear goal for your campaign. Are you trying to land a sale right away, or are you trying to get customers to enter the top of your sales funnel? This decision will inform the copy within your ad, and the sales funnel that comes after the user has been engaged. It’s also important to know the target audience, in order to craft the right copy. Are you appealing to a B2B or B2C market? Is your ideal customer young or old, male or female? With the initial analysis out of the way, it’s time to enter a loop of test>feedback>update. You start by running an ad, and then you use conversion tracking to check its effectiveness. For your second ad, you slightly tweak the copy, and scheduling of the ad to see if results improve. This system can help you reach higher and higher conversion rates for your ads.
Become a well-oiled marketing machine
If you need some help crafting a powerful AdWords campaign, get in touch with Convrt Marketing today. Email firstname.lastname@example.org. We offer online marketing services that will turn your business into a well-oiled marketing machine.