The Power Of Adwords

Having an online presence is becoming more and more important in today’s business world.  Customers expect to be able to find information about your business or product any time of day or night.  Even if they don’t intend to purchase immediately, the modern consumer will research the options available.  A website has become a necessity […]

Three Little Words To Impress Her: Marketing Automation Software

So you keep hearing the term marketing automation software. You’ve even been known to drop it into conversations around the weekly mass family dinner table gatherings or down at the pub between games. But how shrewd and slick are you with your responses when Aunt Eileen, or your buddie’s girlfriend ask you, “Marketing automation software, […]

3 Hot tips for Inbound Marketing in SA

So you’ve figured out that you need to get your company’s marketing automation software sorted out and you’ve got a couple of ideas that you’ve been playing around with. But it’s always helpful to ensure that anything you put into place with regards your inbound marketing is slick and effective, otherwise you’re most probably wasting […]

Make it happen with Content Marketing

If you are trying to bring your business into the 21st century by using marketing automation software in South Africa you are not alone. Many forward thinking businesses have decided to automate their content marketing by using new software, but this is no quick fix, you must have a good understanding of how to use […]

vlogging

Vlogging? Does It Hurt?

  Have you heard of vlogging? We’re talking about video blogging, the next step in the content marketing evolution. Powered by the second biggest search engine in the world, YouTube vlogging takes blogging – and your internet marketing — to the next level. Content Marketing Gets Graphic If you’re one of those SME business owners […]

Is A Marketing Agency Worth It?

Content marketing is easy. All you have to do is put something interesting together: throw some great sounding words into a colourful infographic, and you’ll be going viral in no time. How hard can it be? But before you decide to drop your print and radio advertising, and to tack content marketing onto one of […]

To Blog Or Not To Blog?

To blog or not to blog, that is the question that Hamlet would have asked if he’d been running a business in South Africa today instead of waiting to become the King of Denmark. Times are changing, and if you’re not racing at the head of the content marketing pack, you’re going to be left […]

5 REASONS YOU SHOULD HAVE VIDEO ON YOUR WEBSITE

Theyre everywhere ? nowadays most sites you click onto have some kind of explainer video on the landing page. Looks like its the way to go, doesnt it? But, before you commit to the expense of following this trend, lets find out if it will make any real difference to your business. The bottom line […]

Viral-Marketing

Incoming! Experience The Power Of Viral Marketing

A bucket of ice-water over the head is a real wake-up call for anyone. The question of the minute is, how and why the Ice Bucket Challenge has spread the word across the world. Why is Viral Marketing an Effective Strategy? The face of inbound marketing has been transformed since the advent of online social […]