Inbound Or Outbound: Is Your Marketing A Two-Way Street?

In a fast-paced, cyber-focused world, inbound marketing is taking the lead. It’s all about engagement, sharing and participation: how can traditional marketing methods compete? The essence of successful marketing hasn’t changed. It’s about getting more (quality) leads because the more leads you have, the higher your potential to convert these into sales, right?  But, with […]

To Blog Or Not To Blog?

To blog or not to blog, that is the question that Hamlet would have asked if he’d been running a business in South Africa today instead of waiting to become the King of Denmark. Times are changing, and if you’re not racing at the head of the content marketing pack, you’re going to be left […]

Discover The Power Of Infographics

You want to attract young, affluent consumers to your brand, right? Use content marketing. Traditional forms of advertising are becoming outmoded. With hundreds of television channels to choose from, who watches adverts anymore? When the adverts come on, the channel surfing starts. When a marketing agency wants to reach out to an audience today, they [...]

Go Big With Content Marketing

You want more leads, right? A recent Nielsen study reveals that people spend more than 50% of their time online looking at content. If this is where customers are spending their time, it makes sense to be right there where they can see you. But, does content really motivate people to convert? Let’s look at [...]

5 REASONS YOU SHOULD HAVE VIDEO ON YOUR WEBSITE

Theyre everywhere ? nowadays most sites you click onto have some kind of explainer video on the landing page. Looks like its the way to go, doesnt it? But, before you commit to the expense of following this trend, lets find out if it will make any real difference to your business. The bottom line […]

Viral-Marketing

Incoming! Experience The Power Of Viral Marketing

A bucket of ice-water over the head is a real wake-up call for anyone. The question of the minute is, how and why the Ice Bucket Challenge has spread the word across the world. Why is Viral Marketing an Effective Strategy? The face of inbound marketing has been transformed since the advent of online social […]

google-adwords

Why Go With Google AdWords?

Local is lekker ? is this still true when it comes to marketing through the internet?? Have you ever wondered whether Google AdWords can give your local Pretoria, Gauteng, Durban or Cape Town business the edge over your competition? Yes, we all know that reliable internet services have made it possible to market businesses in […]

google-adwords

Buzzing on Google Adwords in Johannesburg

Have you discovered the advantages of using Google Adwords in Johannesburg based business? Customer acquisition and enhanced brand awareness was never this easy — and when you use the services of Convrt Inbound Marketing, you’ll be surprised how cost effective it can be, even with our frightening exchange rate! That’s because we’re official Google Partners, […]

How To Choose Marketing Automation Software In South Africa

Are you planning to invest in marketing automation software? In South Africa, both large and small companies have employed marketing automation in some way or the other before this category even had a name. Marketing automation software is software that allows you to create content (emails, deliverables, landing pages etc) and present it to your […]