The first and most important step in online marketing is building and launching a website. A website is an online business card that holds all of the relevant information regarding your services and products. It can be shared, pointed to and recommended to any interested individual who might turn into a customer further down the […]
A strong online presence is essential for a thriving marketing campaign. This strong presence can be achieved in a variety of ways, but the most effective and fast way is through an AdWords campaign. AdWords is a system from Google, which provides a very easy way for businesses to market and advertise their services and […]
Marketing is both an art and a science, and in this age of online advertising, it seems more complicated than ever. Anyone you ask about web-based promotions will probably mention three letters: S-E-O. But if you’re unfamiliar with this acronym, their explanation will only dig you deeper into ignorance. They will throw around terms like […]
Another year, another leap in online marketing. We’ve seen the online marketing landscape change drastically over the years. With constantly evolving search engine algorithms, new analytics and data gathering tools, social media platforms, and advertising options, each year brings new and improved methods of drawing in and converting customers. Let’s see what 2018 has in […]
Modern marketing channels have evolved over time. However, the techniques have remained the same. Consumers still require products and services. But today’s customer is far more discerning and has a much wider range to choose from. It is now the marketer’s job to distinguish their brand in a sea of similar service offerings. Multichannel and […]
Advertising has come a long way since the days of commercials and radio spots. While they still have a role to play, marketing has largely been eclipsed by online advertising. Social media and search engine marketing has a wider reach than traditional forms of advertising. Web ads can communicate with consumers in a way that […]
In the past, consumers were largely a passive audience. This tradition stretched from the early days of mass communication. At that time, radio presenters were considered as absolute authorities. Later, TV anchors held the same power over their viewers. It was assumed that to be on the news, you had to be more educated and […]
3 INBOUND MARKETING TOOLS TO USE BEFORE CHRISTMAS If you’ve spent any time in the online marketing sphere, you’ve heard the term ‘inbound marketing’. It is the practice of attracting potential customers by helping them and giving them useful free information. It builds trust that – over time – can convert into sales. Inbound marketing […]
So you keep hearing the term marketing automation software. You’ve even been known to drop it into conversations around the weekly mass family dinner table gatherings or down at the pub between games. But how shrewd and slick are you with your responses when Aunt Eileen, or your buddie’s girlfriend ask you, “Marketing automation software, […]
So you’ve figured out that you need to get your company’s marketing automation software sorted out and you’ve got a couple of ideas that you’ve been playing around with. But it’s always helpful to ensure that anything you put into place with regards your inbound marketing is slick and effective, otherwise you’re most probably wasting […]