Marketing is both an art and a science, and in this age of online advertising, it seems more complicated than ever. Anyone you ask about web-based promotions will probably mention three letters: S-E-O. But if you’re unfamiliar with this acronym, their explanation will only dig you deeper into ignorance. They will throw around terms like analytics, organic reach, long-tail keywords, and content calendars. Chances are that none of this will make sense to you, even though you’ll realise they are things your business needs.
Automate your marketing activities
Let’s try and demystify web marketing and show you how it can benefit your business. Online marketing has three basic components: paid ads, organic publicity, and email engagement. All these categories are driven by keywords and metadata. Keywords are words or phrases that consumers frequently use when they’re searching for products and services online. They will often be prefaced with ‘how to’ or ‘how much’ and suffixed with ‘in *name of location, city, town, or neighbourhood’. Paid ads use keywords in targeted campaigns, and the business pays every time the ad gets a click. Organic content draws consumer attention but is not directly paid for, even though you can hire a writer to produce the content for you.
Review your performance with reports and analytics
Email marketing is thought to be the most effective option. You start by getting your prospects to give you their email addresses. You can do this by offering to mail them free products or discounted services. Once they show a willingness to interact with you on a personal level, you can send them a regular newsletter with offers, discounts, and relevant industry information. Be careful not to spam them or they’ll soon block you. We understand that this can seem overwhelming and labour-intensive. That’s why we’re happy to do it for you. Our marketing services also include reports and analytics so that you are aware of exactly what your money is paying for and what it’s doing. Give Convrt Marketing a call today and let us streamline your marketing and promotional efforts. With us by your side, you’ll soon become a well-oiled marketing machine.